Exciting News!

In two days, you can download a free copy of our new eBook, Authentic Selling: A Better Way to Do What You Do. It’s the companion book to Corsini Consulting Group’s innovative sales model, Authentic Selling. This brand-new sales model uses the same principles of...

corsini on winning: finding wins in losses

Before we continue our conversation about winning, I want to announce a winning new approach to selling. I recently launched an innovative, comprehensive selling model called Authentic Selling, and I’ve published a companion eBook, Authentic Selling:  A Better Way to...

Corsini on winning: pleasure vs. pain

Let’s explore winning from a psychological standpoint—looking at the pleasure principle. Simply stated:  When meeting needs (and reaching goals) people seek pleasure and avoid pain. In my last blog post, with an anecdote about middle-school basketball, I illustrated...

Corsini on winning

The next several blogs will focus on winning. What does it mean to win? How do you do it? And what happens if you don’t? Winning is fun. Losing hurts. Even children know that. I saw the extremes of emotions that are tied to winning (firsthand and one behind the other)...

St. Patrick’s Day

St. Patrick’s Day This Sunday, we’ll celebrate St. Patrick’s Day. While it might not be high on everyone’s list of holidays, I want to take the opportunity to wish you and your loved ones a fun, loving and fun-loving day. St. Patrick’s Day, celebrated every...

Buy or Bye-bye

Recently, I was coaching a salesperson who was trying to add a new client to his book of business. He already had done most of the right things you should do when trying to get someone to make a change. He was just waiting for the client to “fire their current broker”...