Undisputed Results

Let’s move along to the second characteristic of our Authentic Selling model; following the Authentic acronym, we’ll look at U—Undisputed Results. Actually, let’s talk about undisputed results and you. As we said last time, being an advisor to your clients is of...

Trust Inspires Confidence

The Authentic Selling model’s third characteristic, the T in our AUTHENTIC acronym, is about Trust and Trustworthiness. Again, it’s all connected. If you are an authentic Advisor to your client, being Trustworthy is just how you operate. And operating in an honest...

How Helpful Are You?

The H in our AUTHENTIC acronym stands for Helpful, and this is the fourth characteristic of the Authentic Selling model. Now, being helpful is an easy enough concept to understand because we all know what NOT being helpful looks like. It’s the dismissive brushoff you...

Employ an Empathetic Approach

The fifth characteristic of our Authentic Selling model is all about being Empathetic. That is the E in our AUTHENTIC acronym. When I think of empathy, I think of something that goes beyond simply understanding another person and their situation. It’s more what you do...

Being Natural has Real Benefits

Now for the sixth characteristic of our Authentic Selling model:  In the AUTHENTIC acronym, N is for Natural. This one should be easy. If you are a real Advisor to your client, your Trustworthiness, Helpfulness and Empathy will come Naturally. That’s because it’s...

Become a Thought Leader

For the seventh characteristic of our Authentic Selling model, again following the AUTHENTIC acronym, we’ll look at the second T, which stands for Thought Leader. Buyers today want a lot from their business relationships. They value specialists—people who are experts...